Legal

Privacy Policy

Effective April 4, 2026. This policy explains what data haagsman.ai collects, how it is used, and your rights regarding that data.

1. Who We Are

haagsman.ai is an AI strategy and transformation consulting practice operated by Niels Haagsman, based in Oakland, California. For data protection purposes, Niels Haagsman is the data controller.

2. What Data We Collect

Analytics (PostHog)

We use PostHog for website analytics. This collects anonymized usage data including pages visited, time on page, referral source, browser type, and general location (country/region level). PostHog may set cookies to distinguish between visitors. No personally identifiable information is collected through analytics unless you have explicitly identified yourself.

AI Readiness Scorecard

The AI Readiness Scorecard runs entirely in your browser. Your responses are processed client-side only and are not stored on any server. No personal data is collected through the scorecard unless you voluntarily share your results via the contact form.

Contact Form

When you submit the contact form, your name, email address, and message are sent via email. This data is used solely to respond to your inquiry.

Calendly

If you book a meeting through Calendly, Calendly collects your name, email, and any information you provide during scheduling. Calendly's own privacy policy governs that data. See calendly.com/privacy.

3. How We Use Your Data

  • - To respond to inquiries submitted through the contact form
  • - To understand how visitors use the website and improve it
  • - To schedule and conduct meetings

We do not sell your data. We do not use your data for advertising. We do not share personal data with third parties except as described in this policy.

4. Cookies and Tracking

This site uses cookies set by PostHog for analytics purposes. These are first-party cookies used to understand site usage patterns. No third-party advertising cookies are used.

You can block cookies through your browser settings. This will not affect the core functionality of the website.

5. Third-Party Services

The following third-party services process data in connection with this website:

  • - PostHog — website analytics (US-based)
  • - Vercel — website hosting (US-based)
  • - Calendly — meeting scheduling (US-based)
  • - ConnectSafely — referenced content partner

6. Data Retention

Contact form submissions are retained only as long as necessary to respond to your inquiry and maintain a record of correspondence. Analytics data is retained according to PostHog's default retention policies. You may request deletion at any time.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Under GDPR (EU/EEA residents)

  • - Right of access — request a copy of data we hold about you
  • - Right to rectification — correct inaccurate data
  • - Right to erasure — request deletion of your data
  • - Right to restrict processing
  • - Right to data portability
  • - Right to object to processing

Under CCPA (California residents)

  • - Right to know what personal information is collected
  • - Right to delete personal information
  • - Right to opt out of the sale of personal information (we do not sell your data)
  • - Right to non-discrimination for exercising your rights

To exercise any of these rights, contact haagsman@gmail.com. We will respond within 30 days.

8. Analytics Opt-Out

You can opt out of PostHog analytics by enabling "Do Not Track" in your browser settings or by blocking cookies. PostHog respects the Do Not Track header when configured to do so.

9. International Data Transfers

This website is hosted in the United States. If you are visiting from the EU/EEA, your data may be transferred to the US. By using this website, you acknowledge this transfer. We rely on standard contractual clauses and service provider agreements to ensure adequate data protection.

10. Changes to This Policy

This policy may be updated from time to time. Changes will be reflected on this page with an updated effective date.

Data protection inquiries: haagsman@gmail.com